vineyard vines

Once considered generally cool, this brand of preppy retail clothing has since become symbolic with certain upper-class groups dedicated to furthering only themselves. Almost exclusively made in China. Poorly made and ill-fitting, they usually come in obnoxious pastels. Still popular with wealthy, status-obsessed, young, white males and prep-school students (see The 1%). Also popular with wealthy, status-obsessed, young, white males in private school fraternities.